diesel controversy

if you didn’t see it on the cover of the new york post or plastered across every news website (and even televised news), the lingerie images i shot for diesel are causing quite a stir. we shot it at a brooklyn law school who were apparently told the images would be tasteful. as the photographer i shot to the brief and really had no idea the things i was shooting would later make people feel uncomfortable and be labelled as ‘shocking’ and ‘disgusting’ (though to be honest, i still don’t really see the fuss). to cause controversy with my first campaign feels strangely good, intended or not. if i can make people feel anything with my images, it’s better than them feeling nothing at all.

they are yet to catch on to the fact a 17 year old shot the images, i wonder what the reaction will be when they do. though i’m betting diesel are loving the publicity.

the pictures

some of my favourite articles:

ny mag

new york post



more controversy

44 love notes

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  6. Awesome! So cool! I love provocative pictures. The uptight law students probably deserved it. They are like 22, and the photographers 17 xD

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  8. Oh, come on! These pictures are great. Not disgusting, not scandalous! They just rock! They seem to be so fast and cool and true. That's what you want to do with your lingerie or it's a reason why to buy them.
    I think you're so talented and you've got an eye for situations. I'm excited what you will bring next. Which "shocking" photoshoot will it be?

    Thank you! (And I'm 18, not irritated by the pictures or shocked for life!)


  9. How funny! I love that, your first official campaign shoot gets all this controversy, brilliant!
    Diesel must be loving it!

  10. NY Post is the local Rupert Murdoch rag….they make their money/readership/advertising dollars over fake controversies…I wouldn't really get too upset about it.

  11. I don't get the point. These shoots are absolutly genius!!! hahaha! they are smart, funny and I don't think they are oscene or something like that! Congrats Nirrimi, your pictures are living controversy!

  12. I don't think they're offensive of disgusting, just plain ugly ahahah 😛
    check out our fashion illustrations at 

  13. It's so empowering to be able to cause a stir with your talent 🙂

    and like they say, any publicity is good publicity.

    Go Nirrimi!

  14. I can see why these photos can be contraversial but Calvin Klein have been this saucy for years! Surely, this kind of argument is getting old. We have so many billboards of Eva Mendez in Sydney of her wearing close to nothing and leaving very little to imagination to what the purpose of the images were for. You're images are brilliant if not keeping pace with what's the norm today?
    I think you've just written yourself a free pass for a very VERY rewarding future with these images 😀
    Good luck! I think even bigger things are coming your way VERY soon!!!


  15. Ha ha oh of course, when they find out you were 17 when you took the pics . .. . it would very much anger me if they were to judge you on that! Open their eyes and see your other masterpieces . . .

    I love how you said it feels "good" to know your first campaign caused a stir.

    I daresay, all your fans love it! 🙂

  16. i saw all the articles and actually recognised your shots/style! i turned to my friend and said "The chick who took these pics is one of the blogs i read – she's only young, but she's amazing" and you are! 😉

    Congratulations and i'm sure you be in (even) great(er) demand now!!! 🙂

  17. Congrats on causing controversy!!! Hahaha, there is nothing wrong with the images, they are great artistic creations, and those prudes who think they are disgusting and are mortified by the fact that this art was created in their library, ought to grow up and look at the bigger picture: WHO CARES!!!

    Awesome as usual Nirrimi, an inspiration to us all.

  18. the photos are good as most of your pictures are but the thing that i personally find bothersome is the "be stupid" tagline.

  19. It's funny – I went to the Annie Leibovitz exhibition at the MCA and saw this perfectly conservative image that was taken of a naked and pregnant Demi Moore which was published on the front cover of Vanity Fair I think. You wouldn't look twice at it now (except as a good studio portrait) and yet at the time it caused a tidal wave of controversy.

  20. Even though Brooklyn Las was anticipating a tasteful photo shoot in their library, it's not your fault since you didn't know that was what was expected of you. You stayed true to your eye for photography and fashion and completed what you thought worked best for the Diesel Ad. It was an underwear shoot, so what did they expect? They must have assumed it would be a little risque. I'm guessing that when they discover your age, they might try and rise even more controversy that photos like this were shot by a teenager. At least it's receiving publicity regardless of the negativity lol.

  21. Nirrimi you are just amazing – "they are yet
    to catch on to the fact a 17 year old shot the
    images" Haha, indeed.

    People calling them disgusting? I guess they
    have a right to their opinion, but um .. really?
    What can you do but laugh? And maybe thank them for all this publicity 😉

    And really, if this law school never said
    anything, nobody would know where they were shot anyway! You are spectaular, Nirrimi!

  22. I love the photos you shot. I love the concept of Diesel's ad. I don't see how the photos can be recognized that it was the Brooklyn Law School. People need to open their minds.

  23. People will complain about anything, honestly! I think these are tasteful – tongue-in-cheek yes, but not lewd or anything. And I think they perfectly embody the message, which is to let loose and disregard rules/conventions.

    Now photograph non-consenting children doing these things, and yes, you have a problem. But as is, I think they are fine. People need move past the idea that lingerie/nudity/sex are taboo.

  24. Good for you – all press is good coverage, and you should be proud of your work. Like you say, to create such a stir for your first campaign is pretty amazing. I could go on and on about the controversy surrounding these images… it's amazing how conservative people can be in this day and age.

    I'm a big fan of your work!

  25. Yeah, I thought it was pretty funny when I read about that. They're far from "disgusting" that's for sure. And as you said, I hope they find out a 17 year old shot it! Cheers!

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